Financial Services

SoFi’s Southeast Operations Open in Jacksonville

The new Southeast location of West-Coast based premium financial services platform, SoFi, opened its new operations center on Jacksonville’s Southside neighborhood. The company committed 300 high-wage jobs and a capital investment of $5.5 million in the new office space, the company’s only location in the state.

Regarding the new  location, SoFi CEO Anthony Noto stated, “Jacksonville, from the start of our exploration, has been a clear front-runner for talent, accessibility, and offering an affordable cost of living. We’re thrilled to expand our SoFi family to Florida.”

The SoFi announcement kicked off a slew of 2019 fintech announcements for the region reinforcing Jacksonville’s reputation as a fintech leader. By year’s end, Jacksonville announced more than 1,100 jobs in the industry, including news of the world’s largest fintech company, FIS, to create 500 new jobs and build a new global 12-story headquarters along the St. Johns River.

Read full story at Jacksonville Business Journal.