Financial Services

VyStar Credit Union First to Partner with AI Software

Jacksonville-based financial services company, Vystar Credit Union further reinforces Jacksonville’s strength in leadership in the financial technology market following the announcement of their partnership with artificial intelligence software company, Zest AI.

Vystar is the first U.S. credit union to employ AI software to better serve their members. With Zest AI’s Automated Machine Learning software (ZAML), Vystar will be able to assess borrower risk and generate loans faster with ease and more accuracy.

“Credit unions are always looking for new ways to better serve their members. With an agile technology partner like Zest AI, we’re advancing to the front ranks of data-driven lending,” said Jenny Vipperman, VyStar Credit Union chief lending officer.

News of this partnership follows major directives and jobs in fintech announced last month by Florida Gov. Ron DeSantis. Jacksonville’s market continues to see extensive growth by new and existing financial services companies to embrace technology and innovation to better serve its customers.

For more information, read the article in Jacksonville Business Journal.