Krystal Martz

"After graduating from the University of North Florida, I stayed in Jacksonville because I loved the community, foodie culture and ample career possibilities. Even after obtaining my master's degree out of state, coming back meant returning to family and friends and finding myself under bright, sunny skies with no shortage of events, culture and community waiting for me."
As Director of Research, Business Intelligence and Strategic Initiatives, Krystal supports the Business Development, Marketing and Talent teams with research and data analysis to advance the economic mobility of the region through data-driven strategies. In her spare time, Krystal enjoys catching the latest movie in theaters, visiting Disney World, volunteering for FIRST robotics, crafting and playing games with her family and friends.

Expertise

Industrial/Organizational Psychology and Event Management

Alma Mater

University of North Florida and University of New Haven

Favorite Landmark or Attraction

Riverside's Historic Five Points

Favorite Movie

Big Hero 6

Favorite Restaurant

Indochine

Krystal Martz

Director, Research, Business Intelligence and Strategic Initiatives

904-366-6643